Reforming the Pitch: The Journey, Episode 11

On this episode of The Journey, Michael Stelzner (founder, Social Media Examiner) acts on suggestions from individuals who select to not buy his occasion. He quickly acts to assist flip lurkers into clients.

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  1. One of the things I notice is whenever I see your ads they do not ever want me to buy. There are no benefits to me. For example, I buy my own ticket every year. I go because I get a huge return on my investment. I make actual money with what I learn. That is great for an entrepreneur like me. But for that issue with bosses paying. They need to know the bottom line. Not just that you will get to network and make connections…But what do those connections do for you and the company? You get to learn new skills, but what does that mean to the company, to the bottom line. It appears you are on the right path but its less about how to aks your boss and more about what does the company get out of you going. The boss wants the ROI. They want to know the bottom line. Does the company get more clients, make more money, have a stronger brand?

    You guys are moving your copy to the right direction but I think you could take it a step further. "Meet future partners, customers, and influencers" — and grow your bottom line. And make more money, and grow your business…Etc.

  2. Having experience running small college events with an idea of trying to do bigger things in the future it was interesting watching the process of marketing such a large event. Event organizers never admit they are struggling with sales so your honesty was welcomed. It would be great to see more detail about the marketing strategy ie How many ads do you have running at present on what platforms ? How much roughly are you spending on different platforms ? What's your opinion on free ticket giveaways /competitions with popular blogs/influencers? Really enjoying the series Michael!

  3. Maybe you split test the two landing pages for sales, that way you know if you are really wrong. great video again

  4. Hey there beautiful squad ..I ve learned so much seeing things from your prespective..Your content is awesome , you want a prouve ? I 've been watching all the episodes and i just finished (1.00 AM here) and i am litterally from the other side of the world (Tunisia North Africa) and i sincerely think that your event concept should be cloned in Africa on a big scale ..So youre on the right way so keep up pushing through
    Warm hugs from a techie dentist

  5. Michael & colleagues, I love this. It's so rare for companies to show vulnerability – let alone sharing answers to challenges we all have. Thanks so much for sharing that journey!

  6. Great realization. Another idea for next year is when you tape the testimonials maybe also have people saying something they learned or plan to implement, that way the value is emphasized over the networking aspect. Those who have never attended or who are (or bosses are) concerned about the price need to know it will be "worth it" more than who they will meet. I'm looking forward to attending this year!

  7. Great video Mike, In fact, this is a very interesting episode about conversions. Great points there about adding testimonials from influencers (Gary V never fails to attract the crowd) to the page. I think it's also about minimizing the clutter and adding the call to action at the right place (jab jab jab hook)!

    I wasn't convinced though about the actions that were discussed for approaching the people that didn't sign up. I would be thinking of the following (I am a kid here, that's the disclaimer).

    1. Put them in a separate segmented email list
    2. Send a follow-up email mentioning the number of people already joined and add an element of scarcity of what they are going to miss (Something like – for the next conference you need to wait 365 days or why this conference is so special compared to the earlier ones
    3. Don't talk about price, talk about value and ROI. Conferences are not measured by their price tag – They are more of long-term values, networking, and personal motivation. Highlight networking though more

    Nevertheless, I totally love the 'Journey' series and I being a digital marketer myself, feel so connected to watch you guys in action and taking those vital decisions on camera. Not easy stuff there! Kudos!

  8. Thank you for sharing, once again. GGave me some insightful Benefits ideas for my network.

  9. Hi! Great Job Michael! You inspire a lot of people… but, you are missing something… How do I contact you Michael?

  10. Ya know, it's always amazing when we discover the 'why' of what holds ppl back; I had the feeling that's what it was all along. But that's ok when we discover the why; that's what makes us grow & get better with the help of our peers. #AhaMoments #Feedback #Focus #FruitfulDays #LastingRelationships #JournalLight

  11. love this show, very insightful, and i been on the bell squad!

  12. Nice Job! Keep inspiring and growing!

  13. Nice job figuring out what was holding people back guys. I have been bombarded with Social Media Examiner ads on all of my devices so that part was working very well. It seemed like it would be a "fun" event to be at but what would I be going there to do? Just changing some of the wording from "networking like you've never experienced" doesn't move my boss' needle. You need to be direct with the higher ups and , dare I say, older generation before they will shell out the finances for someone like me to travel across the country, "miss work" and attend a conference. Although I may understand the value of the conference, adding the bullet points and being direct definitely helps my superiors see the value of a conference like this.

  14. This is the conference. So many great people attend and everyone is so friendly. See ya there! Best tip network, network, network. Make friends and learn all year long.

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